About the Catalog
Shot over 5 days with photographer Thom Jaeckel, we based the production out of his 532 Gallery in Chelsea, Manhattan. To capture the feeling of Spring, we shot images in studio, as well as, both at High Line Park and at Chelsea Piers.

Production, Casting, Styling, Hair/Makeup Direction and Accessory Sourcing: Karen Duffy

Location & Dates
Chelsea, Manhattan, New York. October 15th-October 19th

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The Company
The McCall Pattern Company, Inc., a public, worldwide company, designs, manufactures and sells sewing patterns under the brand names of Butterick, Kwik Sew, McCall’s and Vogue Patterns, through fabric retailers and on its websites.

Demographics and Social Media Presence
The McCall’s demographic is trendy, millennial females age 18-35. Its catalog is distributed to over 100 craft stores nationwide and internationally in Australia, Canada and Europe. Online exposure is presented via sales on their eCommerce site and social media platforms including as Instagram (106k), Facebook (90k), YouTube (15k) and Twitter (8k).

Industry
Fashion/Craft