Production/Styling – McCall’s Spring 2019

MSpringAbout the Shoot
Shot over 3 days with photographer Brian Kraus at the company’s Midtown in-house studio. The catalog was separated into five themes – Empire, Gloss, New Origins, Terra & Voltage  – to coordinate with the garments.

Production, Casting, Styling, Hair/Makeup Direction and Accessory Sourcing: Karen Duffy

Location & Shoot Dates
1411 Broadway, Manhattan, NY
November 27th-November 29th


M_Spring19_CoverRealm

Gloss

NewOrigins

Terra

Voltage

Screen Shot 2019-04-11 at 10.16.16 AM
The Company
The McCall Pattern Company, Inc., a public, worldwide company, designs, manufactures and sells sewing patterns under the brand names of Butterick, Kwik Sew, McCall’s and Vogue Patterns, through fabric retailers and on its websites.

Demographics and Social Media Presence
The McCall’s demographic is trendy, millennial females age 18-35. Its catalog is distributed to over 1,000 craft stores nationwide and internationally in Australia, Canada and Europe. Online exposure is presented via sales on their eCommerce site and social media platforms including as Instagram (106k), Facebook (90k), YouTube (15k) and Twitter (8k).

Industry

Fashion/Craft